Baghdad, Iraq 2007

Sergeant Liam Hughes' overnight shift was coming to an end with an hour left for a critical briefing to report to senior leadership. Major Smith, one of Liam's senior leaders, noticed his momentum was dwindling and offered him a fresh cup of coffee. 

As he sat with him for a moment between the chaos and noise of the office, Smith said, "Here, take a few sips here and there and don't stop until the meeting... It always did the trick for me when I was a young Lieutenant in Desert Storm".

Liam's eye's exploded with alertness as he experienced his first cup of coffee. Ever.  It prepared him for one of the most important reports of his career. Afterwards, Major Smith patted the young Sergeant on the back, and it was at that moment that Liam saw value of a good cup of coffee. 

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New York City, New York 2020

Taste Good Coffee was created to appreciate the small moments in life. Liam and his team have dedicated themselves to sharing happiness through coffee with family, friends, and strangers, alike.

Our brand focus is on the subtle appreciation of a busy day; the hospitality of a warm greeting; and a moment of honesty among all. 

It's special because it's straight to the point...

It's coffee that tastes good.